Political risk Advisory

Case

A travel agency wants to explore new markets

A started-up travel agency wants to open up the southeast Asian market. Due to the limited operation scale, it wants to find its own position and competitive edges.

Go beyond the new competition thinking of relying on price competition, win by innovation, win by quality, win by service and so on.

Our solution

Customers are faced with a series of problems such as Regional politics,market research, cultural investigation and legal supervision. Honestones elected some travel agencies as classic cases to research,and then industry segmentation. Honestone chooses to occupy an absolute market share in the market segment, finds the blank spots of other well-developed competitors-in the Southeast Asian tourism market, and makes precise positioning based on the business model of customers. Then quickly occupy the market, and become the leading travel agency in this market.